Client: ProJourney Tours

Project Scope: Website Design & Development | Brand Style Creation | Social Media Graphics

Focus: Group Tours across the U.S. & Custom Travel Experiences Worldwide

1. Discovery & Brand Positioning

I kicked off with an in-depth discovery phase to understand the company’s mission: making travel effortless, immersive, and unforgettable. The client’s dual focus on pre-arranged U.S. group tours and bespoke global adventures meant the brand needed to feel both approachable and premium.

Through competitor analysis, stakeholder interviews, and user personas, I defined key brand attributes: adventurous, reliable, globally connected, and experience-first.

2. Brand Style Development

I developed a full visual identity system that reflected the brand’s adventurous spirit and trustworthiness:

• Logo: A clean, modern mark inspired by wayfinding symbols and global movement.

• Color Palette: Earthy tones paired with vibrant accents to evoke nature, culture, and excitement.

• Typography: A blend of clean fonts for clarity and an elegant serif for emotional storytelling.

• Imagery Style: A focus on candid, immersive travel moments—people exploring, connecting, and discovering.

The final brand guide ensured consistent application across all digital and print touchpoints.

3. Website Design & UX Strategy

The website needed to inspire wanderlust while offering a seamless booking experience. I'm focused on:

• User Journey Mapping: Defined pathways for two main user groups—those seeking group tours and those looking for tailor-made adventures.

• Wireframes & Prototyping: Crafted clean, responsive layouts that prioritized beautiful visuals, intuitive navigation, and easy contact options.

• Content Strategy: Highlighted unique destinations, featured itineraries, customer stories, and a streamlined inquiry form for custom tours.

• Interactive Features: Integrated location Google maps, testimonials, tour filters, and calendar views for group tour availability.

The result was a conversion-focused website with global appeal and localized ease.

4. Social Media Graphics & Templates

To support ongoing marketing, I created a full set of branded assets for Instagram.

• Post Templates: Visually cohesive designs for tour highlights, customer reviews, travel tips, and promotions.

• Story Templates: Engaging designs for polls, countdowns, and destination showcases.

• Highlight Covers: Custom icons aligned with the brand style for consistent Instagram highlights.

These assets were delivered in editable formats, allowing the client’s marketing team to easily update content while staying on-brand.

5. Testing, Launch & Handoff

Before launch, I conducted thorough usability testing and responsive checks across devices. The site was optimized for speed, SEO, and social media integration. 

Outcome

The project successfully unified brand presence across digital platforms, drove increased inquiries for custom tours, and positioned the company as a go-to expert for unforgettable travel experiences.